Monday, October 15, 2012

Paying for an intangible service


Okay, I've got to give a little talk here - no soap box, no mega phone - just me hoping to shed light on my perspective, why we charge what we do for our services and how Day of Coordination isn't a tangible service, but is well worth placing it in your list of vendors to hire for your wedding day.

When potential clients contact me, it’s typically because they've:
a) been referred from pleased past clients
b)  heard good things about me through the grapevine
or
c) searched online and found that I come up on top for "Hamilton Wedding Planner (or Coordinator)"

Once I get an inquiry, I get back to them with details about Day of Coordination, the length of time required to execute the services and the fee. Brides that know the value in having a certified professional on site to execute their details will reply back fairly promptly and take up my offer to meet to see if we’re a good fit. Most of my Brides are organized, detail oriented and your typical Type A personalities – and I love them for it! They know what they want, and they know how to get it – by hiring a Coordinator to do all of the tasks they can’t on their wedding day. But then there are the Brides that want to have a Coordinator, but don't want to pay for our quality services. This bothers me.

On location during the photo shoot for
newlyweds Brooke & Richard.

Day of Coordination services are typically 35-40 hours of service, with 12, sometimes 14 of those hours being executed on your wedding day. Other than your DJ and Photographer, who else works for you that long on your wedding day? Brides will pay more for their flowers and cake than they will for our services – so this is where my tangible and intangible piece comes into play.

You'll pay big bucks for a DJ, and for your investment you will hear the tunes pumpin’ all night.
You’ll pay more than enough for your cake, which will be dropped off, displayed and likely not eaten.
You’ll pay hundreds, sometimes thousands for your flowers, which yes, are beautiful - but at the end of the night end up thrown out, or given to guests during the famous centrepiece giveaway.



So, when I inform Brides about my fee and they want to negotiate or flat out say I'm too expensive, I think this (and maybe I should start saying this too)....

Our services are not tangible like those mentioned above. You can't touch, eat or smell what we do – but we're there working for you the whole time. We’re the ones that keep you calm and organized, and keep your wedding party and guests on time for key events. We’re the ones that pick up garbage from photo shoot locations, and make sure the washrooms are always clean and stocked. We fix your hair, veil and dress. We set-up your details, and take them down. We coordinate timing and services with all of your vendors, and make sure they're providing the services you're paying for. We coordinate your rehearsal, ceremony, photo shoot and reception. We communicate with your DJ and MC to make sure the speeches occur on time and in order. We work together with the catering staff to ensure dinner is served promptly and correctly. We wear many hats during the execution of the services, and we are always working. We trouble shoot, solve issues and above all, do all that we can to give you a memorable event.

So, do you see the value in having a Day of Coordinator? Check out our Applause page for what some of our past clients have to say. An experienced Day of Coordinator is worth the cost, and worth adding to your list of vendors to make your day magical.

I guess in the end, you can consider our tangible item to be the amount of stress we take away from you and your future hubby. Now, I think that's better than any song, slice of cake or flower.

* Image taken by Unveil Photography






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